The thoughts put forth in booz&co.’s recent white paper Billion Dollar Ideas:Finding Tomorrow’s Growth Engine’s Today are good ones. Yes, we need to rethink how we grow business. Yes, we need to collect as many innovative and new ideas as possible and yes, we definitely need a framework to process, filter, and implement the very best ideas as quickly as possible.
Their methodology is well thought-out. It delivers five “lenses” designed to expand a company’s perspective on growth during Idea Generation. It explains the skills and resources required. But I would pose this question: how can a company expect to implement a new methodology— to foster radical new ideas, without a fundamental shift in their business culture?
When they discuss the Business Model Lens, defined as modifying the very way a company does business, I couldn’t help but wonder how there could be business model innovation, without a shift in values?
How do you create the responsive and innovative business model needed to support such an idea-generation framework?
I suggest this: Internet Integration. When you integrate the Internet effectively with your organization, you create flexibility, dynamic and responsive agility within your company. This allows you to make alterations to your business model, which can then create an environment conducive to new methods of Idea Generation. Without it, you may foster a few new ideas, but the spirit of innovation will not be ingrained, and the process will eventually fall flat.
If you want to learn more about any of the concepts I mention in this post, including Internet Integration and innovation frameworks, please write to us at info@makebuzz.com, and we’ll send you a free white paper.


