By Christopher Skinner
Amazon.com’s growth illustrates the importance of cracking the distribution problem for Internet retailers. By building regional distribution centers all over the U.S., Amazon can promise free or low-cost next day delivery, making eCommerce convenient and practically instant. Let’s not ignore the larger implication of eBusiness though— in order to stock those distribution centers, they need a likely product inventory, cross-referenced with online and seasonal buying behavior. They also need to coordinate their marketing to reinforce that inventory. Source: http://tinyurl.com/36pnto
Posted October 27th, 2010 in Brand Growth, Brand Strategy, Business Growth, Internet Integration & eBusiness Strategy,
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