For my first post, I ‘d like to speak to my general intentions and hopes for this blog; after several years off the speaking and press circuit, we have developed some technologies and business methods that are truly unique to online/offline sales media and mediums. I intend to publish much of this work in the form of a book, but I also want to discuss and apply the theories behind it to more timely items via this blog.

It has taken MakeBuzz almost five years to convert from a pure SEM/SEO firm to an eBusiness driven philosophy, whereby we help our clients utilize the web as both a marketing tool and a distributed application. In 2004, we explored web-to-offline-sales theories that awoke me to the real possibilities of the Internet. Client data revealed the complexity of online behavior, how we consume web information and what we do with it. Conversely, we discovered how traditional media and mediums affect web activities. We have named this interconnectedness ‘Internet Integration.’

Now, with more diverse and mature client data coming in, our theories are being proven and we are applying them to an ever-widening range of clients and industries. We are still learning of course, discovering how Internet integration fits within the even larger framework of eBusiness.

In this blog, I will discuss our findings and their applications, and invite responses from those of us in this relatively small, emerging niche. Hopefully this blog will attract those interested in online/offline media, social media, performance frameworks, Internet Integration and eBusiness; I’d like to hear how our economic innovations fit with others. Now that the patents are published and the work is proving the theories, I look forward to this next collaborative step with you.

This entry was posted on Wednesday, October 28th, 2009 at 2:22 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.