MakeBuzz Blog

Feb23

The Politics of Social Media

By Christopher Skinner

0 Comments

I wrote a post last week about making sure performance metrics align with specific campaign goals, while still factoring into overall business goals.

Then today, I saw this article, about how people don't use social to get their political news or information— the subtext being that for all the hype, candidates shouldn't worry too much about social. 

But they're missing the point. The goal of social activity in this case isn't to disseminate news, so we shouldn't be measuring whether people are getting their information this way.

The fact is that social media provides a feedback forum for discussion about the news. So it's absolutely essential that candidates pay attention to what's happening in the social sphere, to measure and understand their 'brand' perception and adjust accordingly.

Again: align measurement with goals and purpose.

Posted February 23rd, 2012 in Brand Strategy, Customer Engagement, Innovation, Marketing Frameworks, Marketing Strategy, Performance Frameworks, Social Media,


NEXT BLOG POST »
Social Media Measurement is Moving in the Right Direction

« PREVIOUS BLOG POST
Covering the Right Bases in Your Attribution Framework


Comments

There are no comments for this entry.


Leave a Comment

(required)

(required, but will not be published)

(if you have one)

 (required)

Remember my personal information
Notify me of follow-up comments?

Mail
US 3606 Magazine Street
New Orleans, LA 70115
Phone
US 1.707.709.8780
UK +44.020.3372.4517
Email




MakeBuzz © 2014
Built by Envoc

{lv_footer_scripts}